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My Curriculum Vitae


Name:  Emily Howard

DOB:  08/05/1990

Location:  Lancashire



UX Designer & CRO Ecommerce Specialist

June 2015 - Present  Conversion Rocket (EKM Systems Design Agency - Promotion)

  • Taking data from analytics to identify the journey of the customer.
  • Analysing recordings of a live user to see why they may be having difficulties using a website.
  • Using heatmapping to see areas of the website has interaction.
  • Industry and competitor research.
  • Creating bespoke sitemaps based on the research reports.
  • Creating Wireframes and Prototypes with a clear focus on the usability before design.
  • Designing modern, clean website proofs.
  • Front end development CSS, HTML & JS (responsive, adaptive... whichever is suitable for each customer and their industry).
  • Uploading to a suitable CMS.. Magento, Wordpress, EKM Powershop.
  • Cross browser testing.
  • Conversion Rate Optimisation.
  • Account Management using Active Collab project management system.
  • Liasing with clients.

Web Designer/Front End Developer

June 2013 - June 2015  EKM Systems

  • Part of the 'Internal Design Team' working on design and development projects.
  • Creating Ecommerce themes from design through to development
  • Working with the Marketing department creating graphics and landing pages.
  • Analising the usablity of Ecommerce websites with the view to increase conversion rates. Creating a design concept based on this data.
  • Heat Mapping and User Testing Analysis using the Hot Jar software.
  • Creating Wireframes and Prototypes.

Cruise Ship Photographer

November 2012 - June 2013   Royal Carribean & Celebrity Cruise Lines

  • Providing a high quality Photographic service to guests onboard.
  • Meeting sales targets set by the senior managment.
  • Checking stock levels and keeping organisation.
  • Providing a 5* customer service expected within cruise line standards.

Bartender - Summer Season Work

June 2011 - October 2012  City Lights Bar, Magaluf

  • Serving drinks and making cocktails in a busy resort bar, managing stock levels.
  • Always providing a high level of customer relations building rapport with holiday makers.
  • General cleaning duties.

Graphic Designer/Marketing Assistant

April 2010 - June 2011  Daniel Thwaites/Shire Hotels

  • Working as part of the in house Sales & Marketing department
  • Designing various marketing material for the hotels and inns.
  • Copywriting and proof reading.
  • Meeting fast paced deadlines set by the hotels and the Marketing Director.
  • Photography for use in print and web.


2001 - 2006  Clitheroe Royal Grammar School

10 GCSE's - Grades: A-C

2007 - 2009  Blackburn College

BTEC ND Graphic Design  Grade: Distinction

2009 - 2010  Blackburn University Center

Foundation Degree Photography  Grade: Distinction



Adobe Creative Suite

Trello - Internal Project Managment Software

Active Collab/Basecamp

Wireframing tools Axure, Marvel and UxPin

I hand code using Sublime Text Dreamweaver


CSS3 Animation

Java Script/Jquery - I am confortable with using plugins and creating custom functions

LESS, SASS and Bootstrap Frameworks

Responsive Design

Google Analytics

Analysis of User Testing, Heatmapping and Visitor Recordings

  SVG and ICON Fonts

Project Managment using 'Active Collab'

CMS Platforms I have used are Wordpress, Magento and ekmPowershop


I take pride in my work and always put in maximum effort with everything that I do. I am an extremely fast learner and I strongly believe it is important to challenge yourself and take a step outside the box. I am a team player and value the opinions of others with more experience and knowledge. I am positive, forward thinking and genuinley love what I do. I feel lucky to work in an industry where you are able to look forward to the next day!

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